Can I donate directly to the schools, and not via the Shul fund? What are the benefits of donating via Chomesh L’Chinuch?

Can I donate directly to the schools, and not via the Shul fund? What are the benefits of donating via Chomesh L’Chinuch?
Chomesh L'Chinuch

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Precedents from other fund raising activities clearly demonstrate that a structured communal response to a communal challenge has far greater success. Additionally, if a significant majority of our HAYC kehilloh join Chomesh L’Chinuch, then other kehillos in NW London will be strongly encouraged to emulate the success and join the initiative. This will help us meet the NW London Chomesh L’Chinuch initial target of £1,000,000 per annum for our schools.